Publicité dans Google : 95 caractères pour convaincre !

La conquête de nouveaux clients passe "aussi" par le référencement de votre site sur les moteurs de recherche, d'où la nécessité de faire des campagnes de liens sponsorisés bien construites pour attirer les internautes.

Le moteur de recherche Google reste, à ce jour, le "maître des clés" sur le web et propose aux entrepreneurs sa solution Google Adwords. Les fonctionnalités -performantes- sont accessibles par simple ouverture d'un compte et permettent de construire des campagnes ciblées en ayant les moyens de définir son budget et de le gérer au quotidien !

Faire une campagne renvoie les TPE/PME à des questions primordiales : quels mots clés choisir, comment rédiger son annonce et enfin quels budgets investir ?

Le choix des mots clés est déterminant,certes, mais pas seulement ... La rédaction de l'annonce est un vrai exercice de style : 95 caractères [seulement] pour convaincre ! Autant dire que les termes doivent être choisis, en fonction de votre activité, de celle de vos concurrents et surtout au regard de vos clients !

Quelques chiffres pour bien mesurer l'enjeu : 40% des recherches faites  dans Google comportent plus de 3 mots clés. L'internaute ne reste pas plus de 4 secondes sur un site si l'annonce ne correspond pas à sa recherche. Il y a 2 ans le temps moyen était de 8 secondes !


L'Echangeur PME propose, aux TPE/PME, une formation "Comment optimiser vos publicités et utiliser les nouvelles fonctionnalités de Google Adwords" pour comprendre les enjeux et aborder de manière professionnelle la création de campagnes.
Animée par un expert - Fabrice Talazac co fondateur Ad for ALL. Format 1 journée. Matin : transfert de connaissance. Après midi : mise en pratique, sur PC individuel pour chaque participant,  afin de créer et/ou optimiser vos campagnes.
[En savoir plus - Dispositif formation continue - Inscription obligatoire]

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